Thursday, September 19, 2013

Want to Follow your Passion? Think Again

Following your passion in college nowadays might as well mean planning to be dead broke after graduation. Except your passion is to be a petrochemical engineer, mechanical engineer, chemical engineer, civil engineer, brain engineer, shoe engineer... etc. You get the drift. As long as you're an "ENGINEERING" student, you'll do just fine. Well, except you sleep through lectures, party through college and actually hate engineering! 

The most and least lucrative college majors is an realistic list and interesting topic compiled by different institutions every year based on research and earnings. This could simply as well be another list based on median salary and popular opinion but the multimedia components in the article will make a skeptic take more than a look.

The first component is the text which briefly explains what and the why of the article using two people on different sides of the earning spectrum as an example. The emotional connection and imagination makes the text come alive with individual readers. As short as the article was, it did the essential work it was supposed to do which was to set up the idea and lets the audio and graphics do the remaining explanation. It didn't over-shadow the other forms of media in the article. The text also sets up the precedence to look at the graphics, understand it and in turn links you related articles.

Instead of having an article with hundreds of words, hyperlinks are used to compliment the text leading you to another relating story. These stories also have their own hyperlinks and graphics which is a perfect way of getting a visitor caught up in your website. Besides that, the relating articles also give you a better understanding of the previous one.

The audio is another aspect of the piece that I really love which is common with NPR. The audio arouses your imagination leaving you to create a reality of what you're hearing. The audio also makes it convenient to consume simply because you don't have to flip to pages, graphs or links. It is direct and straightforward  It also makes it easy to rewind, fast forward and pause. It does not overcompensate for the text or graphics. 

Another aspect of the piece that is really important and maybe more interesting than the article itself is the interactivity. The ideas and opinions shared in the comment section passes the message onto the editors as to what readers needs to know. It also generates the conversation between the community that otherwise wouldn't be there if the interactive part of it isn't maximized. 


Adding a video to the article would have been a good thing to do but it would also have been an overkill. I don't think a video is essential for this piece since the other aspects of multimedia has been maximized. Overall, it is an article one could breeze through and if need be, go in-depth. It's all right there; in synergy.